Funnels
Utilize Funnels to define and visualize the stages that comprise your customer’s journey. See how long they’ve been in a particular funnel stage, as well as who needs an additional nudge to move to the next stage.
Database (Fields)
Every detail about your customers information, interests and interactions is stored in the Shopwindow Database. This information could include name, age, interests, preferences, tags, funnel stages, behaviors, and much more.
Tags
Use Tags to label, identify, and categorize the audience in your database.
Smartgroups
Define a Smartgroup based on specified behaviors and user information, such as age, whether or not they completed a particular form, or how many times they engaged with a piece of content.
